One of the reasons we love our job and our company is because of the amazing clients we get to work with. Last year we were approached by a gentleman named Duane Wilborn who had an idea for a line of clothing that would share his faith and fill a need he saw in his community. A deeply spiritual man, but also a very successful businessman, he had a plan to launch this brand and Reyes Digital Media was more than happy to help! We designed the first tee shirt to his exact specification and vision. The shirt depicts a full suit of armour as described in Ephesians 6:10-18, as to how to dress oneself to be covered in God’s armour. The scripture means something to Duane and he wanted his clothing to be an something positive for young people in his community to wear instead of the typical brands worn by youth.
As for any business start up, sales are slow as we build the brand, but a road block was encountered that could threaten the entire business for Duane. Under Armour. The sportswear giant has a trademark on Under Armour, and has threatened Duane’s Armour OG with a lengthy legal battle if he does not shut down…the issue they have is with the use of “Armour” in his brand’s name! The name Armour OG is in reference to the Armour Of God, as described in the verse. OG is a more uplifting and positive acronym in this case and not a reference to the more well known meaning of Original Gansta. Under Armour has a history of bullying people and companies who use the word Armour or Armor in any form or fashion and their track record suggests this could be a serious one sided fight as they have mass resources and Duane is just a guy. I believe, as does others who have joined this fight, such as former Assemblyman Mike Gatto, that a word like armour, that is clearly in the bible, cannot be considered as part of their trademark dispute. There is no confusion as to the brands, Armour OG looks nothing like any Under Armour apparel.
We believe Under Armour should leave Duane and his small business alone, and we want people who are fans of Under Armour to see what kind of company they can be, with their “Win at any cost” mentality. They have many professional athletes who represent their brand who are also Christians, and we would like them to be aware of what Under Armour is doing. So we want this story to be national news. Under Armour is a great brand, and I personally have clothing from them, but I cannot support them if this is how they want to conduct their business under the guise of protecting their brand. You can help by sharing this story and contacting Under Armour to show your displeasure with how they are trying to oppress Armour OG.
To view Assemblyman Mike Gatto’s Tweet, click here: https://twitter.com/mikegatto/status/1002282405401513984